New brand: Bloomingville

You recognise Bloomingville instantly, even without a logo. Calm shapes, warm colours and a subtle way of catching your eye. That's exactly why it looks so lovely at Christmas. Bloomingville designs products for people who like to change their home a little at a time. You don't have to replace everything to make a room feel different. Different tableware on the table, a few extra candles, a bowl filled with homemade Christmas biscuits. That's enough.

What is Bloomingville?

Bloomingville is a Danish brand, founded in 2000 by Betina Stampe. She started small in Herning; today the head office is in Ikast. Bloomingville has grown into a name you come across all over Europe.

Stampe's idea has stayed the same over the years: you don't have to turn your home upside down to make it feel different. Clean, simple and minimalist. She uses natural materials such as wood, earthenware, cotton and rattan. The colours stay close to nature, but with Christmas shades too: off-white, warm brown, red and light green.

Bloomingville at Christmas

Alongside its regular lines, Bloomingville launches one Christmas collection every year. The brand puts it together afresh each time, looking at the trends of that moment. 

Bloomingville deliberately opts for calm Christmas shades. Don't expect a bare Christmas, though: the classic Christmas colours, red and green, are very much part of it, alongside less obvious colours such as yellow and blue. The brand itself says that Christmas is a celebration of traditions, but that there's no harm in stretching them a little now and then. You can tell from the collection, which is a good deal more playful than the rest of the range. The Scandinavian touch shows mainly in the materials and the calm of the shapes, not in muted colours. 

The best-known collections

‘Jolly’ collection 

Jolly is Bloomingville's Christmas tableware line. The porcelain features nutcrackers, drums and Christmas greenery in red, green and white. The nutcracker wears a green uniform with a sword at his side.

The series is put together the way you set a table: a dinner plate, smaller 16-centimetre breakfast and cake plates, a footed cake stand and paper napkins in the same print. Set your whole table with it, or simply add one plate to the white tableware you already have.

‘Binna’ collection

Binna is Bloomingville's Christmas tableware collection with gingerbread men. Every piece features a gingerbread man in relief, so the little figure really stands out from the plate. The royal icing lines are drawn on, and a red line with little hearts runs around the rim. 

The plates are hand-painted, so the colour isn't equally strong everywhere. Not a flaw, but exactly what makes each plate just a little bit different. The 16-centimetre cake plate also works as an underplate for the bowl from the same series.

Want to see for yourself?

Want to give your Christmas table a makeover, or looking for a few beautiful accents for the living room? Then Bloomingville is a great place to start. You'll find the selection in our online shop and in our shop in Delft, where you can pick everything up and take a closer look.